Does anyone really look forward to doing their monthly analytics? We went into social media and entrepreneurship to follow our passions and hope never to deal with numbers again. But the truth is creating and reviewing your analytics report can help show you what is and isn’t working in your social media strategy.
We’re going to start by saying, this doesn’t have to be a 10-page double-sided, MLA, fancy report. You need to track the key metrics that will show you how your posts perform and help inform you if you’re on track to reaching your goals.
Understanding your goals will help you determine what you really need to be tracking…
Community: If your goal is to grow your community, paying attention to who and how people engage with you is essential. Your copy will likely have a lot of C2A to get your community engaging, so tracking how people engage with these is essential to see if your strategy is actually helping you reach your goals.
KPIs to track: followers, clicks, likes, shares, comments, and mentions.
Sales: Generating sales is a vital part of business, so it’s no wonder most individuals’ goal on social media is to do just that. Social media platforms like Instagram have shops built directly into the site to make reaching your customer easier than ever. Make sure you use all the features you have to make the most of generating sales on each platform.
KPIs to track: Sales revenue, link clicks, email sign-ups, and user-generated content (UGC).
Brand Awareness: The goal is to make a lasting impression on your target audience. You aim to grow monthly to ensure your name is at the front of your audience’s mind. Diving deep into your analytics can help you better understand your reach for that goal. Even if your followers may not be growing, if your reach or traffic is monthly, that is still a great sign.
KPIs: followers, impressions, traffic, reach, link clicks, UGC.
Now you know what is important to track, you are hit with the daunting task of actually tracking!
Don’t worry; we’ve got you covered. We have created an Analytic Tracking Freebie to help you make the most of your social media strategy.
Click here to download yours now.