It’s easy to get stuck when figuring out realistic goals for your social platforms. We dream when it comes to goals for our businesses but we often forget that having targeted goals for social media can actually help us reach those. Don’t panic; here are five ways to help you set and achieve those goals.

1. Consider Your Overall Marketing Objectives – Are you looking to increase sales? Build brand awareness? Create community? With a clear idea of your marketing objectives, it is easy to decide the messaging behind the content you create.
   
2. Knowing why you’re showing up on these channels – Is your demographic on this platform? Is the content you are creating relevant? If your answer is no, then maybe you shouldn’t be on that platform. Just because it’s trending doesn’t mean it’s right for your business.
   
3. Review Your Existing Performance – Perform an audit on your social media. Use this information to make sure the content you create moving forward aligns with your objectives and what your audience wants to see.
   
4. Set Realistic Goals – Now that you’ve done your research and have a better idea of objectives and performance, use that information to set SMART goals for yourself.
   
5. Measure Your Results – Have a way of tracking your results to see if you are reaching your goals. It is great to have a plan in place, but if there is no direct way to see if it’s working, you won’t know if you’re on your way to attaining those goals.

You’ll find that when you have clear goals outlined for your social media, it gets easier to create content that speaks true to your brand. You create content that targets your audience rather than post cause you know you should.