Hands down the most exhausting aspect of social media is the constant need to churn out content ideas that engage your audience. Not only are we expected to show up every day on an array of different platforms, BUT we also need to keep the content we’re sharing fresh and relevant.

This is no easy feat, we can tell you that right now.

So much of social media is rooted in strategic planning and execution, but there is a huge component that requires us to get creative and use the right hemisphere of our brain. It can be hard to balance the two when there’s constant pressure to show up a certain way within this space. This can lead to sharing things that don’t feel aligned, which will inevitably lead to a misalignment with your audience. One thing we tell all our clients is that they need to do and share what FEELS good to them, not what they believe they should do (we hate the word ‘should’).

We thought it would be beneficial to share a handful of unique ways you can show up for your audience that don’t feel icky. Like we mentioned above, take what feels good and what you’re excited about. Read through the list below with an open mind and if something lights you up, even for an instant, explore it and try it out on your social media.

Check out the ideas below ⤵️

1. Social media challenge—This is such a great way to not only push yourself outside of your comfort zone but to encourage others to do the same with you. Whether it’s a challenge to show up on your socials every day for a month or to practice meditation each morning for a week, this is a great way to bring people together and accomplish something as a collective.
2. Create a series—Series are great because they bring your followers back for more each week.
3. Share something you’re absolutely loving—From your Spotify work playlist or the podcasts you’re digging right now, open yourself to your audience by sharing more of what brings you joy and inspires you.
4. Create a tutorial—This not only positions you are the expert in your field but you’re also giving your audience value for free, what is better than that?

If you use any of these ideas on your social media please tag us, we’d love to see how you creatively make these your own.

Good luck🤍